Market Intelligence

Our deep knowledge of corporate organizations and the expertise developed through headhunting and recruitment activities allow us to offer our Clients customized services for organizational benchmarking and talent mapping.

This service is designed for Clients who wish to compare themselves with their market and competitors in terms of business models and organizational trends.

We collaborate with the Client to define the objective of the study, identify the target list of competitor companies, and select the areas/functions to be analyzed. We provide a detailed analysis of the competitors’ organization, their adopted business model, key business processes, key figures within the organization, and the tools used to manage their business.

Organizational benchmarking is a valuable tool for management to evaluate organizational changes based on new or established successful models. Having up-to-date organizational information about competitors enables companies to better understand the competitive dynamics in play, their market position, potential growth strategies, and to make informed decisions accordingly.

Talent Mapping is a strategic tool for Clients who wish to proactively plan the growth and evolution of their company. Through Talent Mapping, businesses can anticipate organizational needs and make decisions to attract and retain the best talent.

Our talent mapping service is designed to identify the top professionals in the market for a specific role, and is always customized based on the Client’s specific needs. The type and level of information provided in the mapping are agreed with the Client according to their objectives.
Generally, the mapping may include the following details about target candidates:

• Education and professional experience (name, academic background, companies, and roles held)
• Developed skills
• Compensation package (position, salary, benefits)
• Motivation to consider a career change
• Professional expectations

Thanks to our global network with Kennedy Executive, we are able to conduct Talent Mapping projects worldwide, collaborating with colleagues in different countries.

Compensation Benchmarking is a useful tool for management teams wishing to verify and evaluate the alignment of their compensation policies, particularly for “key figures” within the company, by comparing them to similar companies’ compensation strategies.

This analysis enables companies to:

• Align their salary structures with the market
• Improve internal equity
• Integrate compensation policies with business objectives
• Retain key employeesTo provide Clients with a market benchmark for compensation levels of the positions of interest, our methodology includes gathering the necessary information to profile the Client’s company, evaluate the importance of positions, and identify the key requirements of the roles under analysis.

The compensation ranges provided for different professional profiles are based on the information collected and derived from compensation surveys and data gathered by VIR HR during recruitment and selection activities.